Please join the Federal Good Food Purchasing Coalition for a webinar on December 17th from 12-1pm ET presenting our new Resource Guide: Messaging and Demand Research for Values-Aligned Public Food Service—a tool to help strengthen messaging and demonstrate demand for values-aligned public food procurement.

We’ll highlight message frameworks and evidence of consumer demand across all value areas—local economies, animal welfare, valued workforce, racial equity, environmental sustainability (with a deep dive into plant-based options), community health and nutrition, and transparency—and show how to tailor them for policymaker audiences.

Our lead researcher, Alexandra Lewin-Zwerdling, and Chloe Waterman of Friends of the Earth will walk through key findings, share tips for adapting the guide to your advocacy work, and leave time for Q&A. You can register for the webinar here.

The messaging guide is available as a password protected document (password: jR?eLxah) on the ​resources page​ of the coalition website.  Please note this resource is not publicly available and is being shared with allied partners to support coordinated, research-backed communications.